A bid/no-bid decision you can defend on Monday morning
Win rate is not the metric that matters. Cost per win is — and the fastest way to improve it is to stop entering competitions you were never going to win.
A serious tender response costs somewhere between two and fifteen days of skilled time. At a 25% win rate, every win is carrying the cost of three losses. The cheapest available improvement in most bid functions is not writing better — it is entering fewer competitions that were unwinnable from the start.
The obstacle is that bid/no-bid meetings usually happen after somebody has already decided. The scoresheet then produces the number that justifies it.
Score the evidence, not the enthusiasm
Every criterion below is answerable from the notice and the buyer's published history before anyone talks to the client. That is deliberate: a score built from documents can be checked, and a score built from a conversation cannot.
| Criterion | Evidence | Weight |
|---|---|---|
| Capability fit | CPV codes and specification against work you have actually delivered | High |
| Geographic fit | Delivery region against where you can staff a contract | High |
| Value band | Contract value against your minimum viable and maximum deliverable | High |
| Incumbency | The buyer's award history for this requirement | High |
| Mandatory requirements | Accreditations, certifications and insurance levels stated in the notice | Pass/fail |
| Deadline runway | Days remaining against your realistic writing capacity | Medium |
| Buyer relationship | Whether you have delivered for them before | Medium |
| Evaluation split | Price/quality weighting against where you actually compete | Medium |
The four that should stop you dead
- A mandatory requirement you do not hold. Not 'could obtain' — hold, on the day of submission. Every year suppliers spend a fortnight writing a bid that fails a pass/fail gate on page two.
- An incumbent with a clean record mid-way through a long relationship. Possible to beat, but it costs more than one bid's worth of effort and should be a campaign, not a response.
- A price-dominant evaluation where you are not the cheapest. If price is 70% and you are mid-market, the quality score you can realistically achieve does not close the gap.
- Insufficient runway. A tender you start three days before deadline is a donation to the buyer's competition count.
What the notice will not tell you
- Whether the buyer already knows who they want. A transparency notice or an unusually specific specification is a hint.
- How many suppliers will bid. Framework mini-competitions are usually narrower than open tenders.
- Whether the timetable is realistic. A buyer who has run this procurement before will have a better one.
- What went wrong last time. A procurement termination notice, or a contract change notice pattern, tells you something the tender documents will not.
Make it a habit, not a meeting
The discipline that actually changes cost per win is running the same qualification on every opportunity, quickly, before anyone becomes attached to it — and recording the no-bids alongside the bids. A no-bid log is how you find out whether your qualification is calibrated, because if you never lose a bid you declined, you were declining the wrong ones.
TenderGraph scores every notice against your saved profile deterministically — the same input always gives the same answer, each point carries its evidence, and unknowns are listed rather than guessed. It is available in the app and as a qualify_tender tool your own agent can call, so the qualification happens when the notice arrives rather than when someone gets to it.
Common questions
- What win rate should we be aiming for?
- Win rate on its own is a poor target — it can be raised to 100% by only bidding for work you already have. Cost per win is the better measure, and it improves fastest by declining more, not by writing more.
- Should we ever bid to build a relationship?
- Occasionally, and only deliberately. Budget it as marketing, cap the effort, and record it as a relationship bid so it does not distort your qualification data.
- How do we know who the incumbent is?
- The previous award notice. Search the buyer's award history for the same requirement — it names the supplier, and usually the term, which tells you both who you are bidding against and how established they are.
- Is an automated score enough on its own?
- No, and it should not pretend to be. A deterministic score is a fast, consistent filter that gets the obvious no-bids off the desk and surfaces the evidence for the rest. The judgement call on a close one is still yours.
Read next
- How to find out who won a public contract — and what they were really paidThe winner is easy. The amount is where award data goes wrong, and a framework ceiling read as revenue can overstate a company by a factor of ten.
- Framework agreements — the competition you are probably missingMost public money now moves through frameworks. If you are watching tender notices you are watching the wrong thing, because the competition that mattered happened years ago.
- CPV codes: how to pick a set that finds your workEvery tender alert you receive is filtered through eight digits somebody else chose. Getting your side of that right is the cheapest improvement available to most suppliers.